Brand Guidelines

The visual and verbal standards that keep every expression of Latina Network honest, consistent, and true to the community it serves.

01

Logo System

The mark that declares everything. Set in a warm editorial serif that is both literary and proud.

Latina Network logo - light version

Light Version

Use on Plum Dark, Tierra Caliente, and all dark backgrounds. Navigation, footer, hero sections.

Latina Network logo - dark version

Dark Version

Use on Crema and white backgrounds. Editorial pages, print, white-background contexts.

02

Color System

Five colors. One culture. These swatches render directly from the live CSS variables - they are always accurate.

Tierra Caliente

#C4622D

Primary action. CTA buttons, gradient band, accent borders. The brand's most kinetic color.

Oro Suave

#D4A853

Money category accent. Star indicators, award elements, financial editorial accents.

Piel Profunda

#5C2D4E

Culture category accent. Archive headers, cultural editorial sections, overlay elements.

Crema

#F5EDD8

Primary light canvas. Page backgrounds, editorial section backgrounds, card bodies.

Agua Viva

#1CA9A0

Wellness category accent. Restorative, calming. Category dot and accent in the Wellness archive.

Plum Dark

#3D1D34

Deepest brand tone. Navigation, footer, Money and Voices sections, dark editorial contexts.

The Gradient Band

Fixed 3px bar at the very top of every page, above the navigation. Tierra → Oro → Agua → Piel. Never used as a large decorative element - only as the page crown.

03

Typography

Two typefaces. One voice. These specimens render in the live fonts.

Primary Typeface - Display & Editorial

Cormorant Garamond

"Where Latinas Lead. / Donde las Latinas Lideran."

Headlines, blockquotes, editorial display text, pull quotes, and anything requiring warmth and authority. Weight 300 (light) is the standard. Italic is used for blockquotes and Culture headlines.

300 Light 400 Regular 500 Medium 600 SemiBold

Secondary Typeface - Interface & Body

Outfit

Body copy at 18px, weight 300, line-height 1.85. Eyebrows at 10px, weight 700, 0.3em tracking, uppercase.

All UI elements, body text, navigation, captions, metadata, form labels, and buttons. Never use for display headlines. Weight 300 for body, 400 for UI, 600–700 for labels and buttons.

300 Light 400 Regular 500 Medium 600 SemiBold

04

Voice & Tone

The brand speaks like a person who cares. Two words: Latinas Lead. Present tense. Always.

Precise

Every word earns its place. No filler. No "empowering" or "inspiring" unless you have earned the right to use them with a specific story.

Warm

This brand knows who it is talking to. Not a general audience. A specific woman, in a specific life. The warmth is in the specificity.

Direct

Present tense. Active voice. Declarative sentences. "Latinas build." Not "Latinas are building." Not "Latinas have been building."

Earned

Bold claims are backed by specific evidence. The brand does not overstate. It does not perform. It documents what is real.

Bilingual

Spanish is not translated from English - it exists alongside English as an equal. The tagline is not "Where Latinas Lead (translated)." It is "Where Latinas Lead. / Donde las Latinas Lideran." - a declaration in two languages simultaneously.

05

Imagery

Show her leading. Always. Images are the fastest argument for what the platform believes.

Do

  • Show Latinas in contexts of authority, leadership, creation, and expertise
  • Capture specific moments that could not have happened anywhere else
  • Use authentic environments - offices, studios, homes, communities, events
  • Allow for natural color saturation. Warm palette preferred but not forced
  • Prioritize the eyes. The camera looks at her as an equal, not as a subject

Do Not

  • Use stock images of generic "diverse women" with no specificity
  • Photograph anyone in a diminished, decorative, or passive role
  • Apply filters that desaturate, bleach, or otherwise wash out warm skin tones
  • Crop images in ways that remove context or reduce subjects to parts
  • Use imagery that signals aspirational success without connection to real work

06

Usage Rules

The standard every decision is measured against: Does every Latina who encounters this brand feel, in the first three seconds, that this was made for her?

Logo Rules

  • The wordmark is never recreated from scratch, altered in color, or stretched
  • Clear space on all four sides equals the cap height of the letter "L"
  • Never place on a background that creates legibility problems
  • Only the two approved versions exist. No additional versions are permitted

Third-Party Usage

  • Partner brands must submit proposed Latina Network logo usage for approval
  • Co-branded materials require written approval before production
  • Sponsor logos never appear larger than the Latina Network wordmark
  • Latina Network is written as two words, capital L, capital N, no hyphen

Terminology

  • Members are called Latina Visionaries - never "members" in public-facing copy
  • GHL is never referenced by name in outward-facing platform copy
  • Use "our platform" or "our system" in all public contexts
  • "Latina Network" is singular: "Latina Network is" - not "Latina Network are"

Questions

Brand usage questions:
editorial@latina.network

Partner and sponsor usage:
sponsorship@latina.network